Features & Pricing

Audience 🟢 For Investors

This article is tailored for Nordic private investors who want more company insights, greater transparency, and want to invest smarter.

Let’s talk about something investors rarely discuss but often feel: the disconnect between companies and the people who actually own their shares.

As an investor, you’re expected to make rational decisions based on facts. But what happens when the facts don’t reach you in time? What happens when the conversation is happening elsewhere, and you weren’t invited? 

This isn’t just frustrating. It’s costly. And it’s time we admitted that traditional investor communication isn’t keeping up with how real people invest today.

In and out for IR in 2025?

What’s OUT:

• BUZZWORDS of all kinds (thrilled, groundbreaking, fascinating, everything!) In corporate life, nothing typically is that fancy – and it sounds so much like generative AI… see the next bullet…

• AI/COPY-PASTE -releases, AI-driven bot help services (aarrggh), AI-written blogs (with 5 numbered topics), AI-written quotes: I’m so delighted to… I’m thrilled to get Mr. X onboard…

Appetite grows as you begin to eat, as the modified (Finnish) saying goes…

We had a blast attending the world’s largest start-up event Slush in Helsinki on November 21-22. It was a mixture of great connections, discussions, and meetings. The spirit of Slush is actually pretty hard to explain. You have to feel it.

Yet, it often does. Let’s take a little look at what has changed.

• Our time concept has changed with digital

• Everyone’s attentions spans continue to shrink, including investors

• The amount of data on the internet has… we all know what has happened.. skyrocketed.. or even more…

What has changed? Why do the current means and measures we do have an impact…?

We’ll tell you why. Book your meeting here.

In the meantime, take a look at our video below.